WELCOME TO THE CAMPAIGN FOR WOOL
The Campaign for Wool is a global promotion initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness about the natural, sustainable and many unique functional benefits provided by wool.
By encouraging mutually rewarding collaboration between an international community of wool growers, manufacturers, retailers, the international design community of both interiors and fashion, as well as embracing the commercial craft sector and artisan community; it is unique in the way it has united a diverse network to promote real wool.
The Campaign aims to further consumer understanding about the versatility of wool, and its broad range of uses,in fabric, furnishings, flooring and fashion as well as its valuable uses in the built environment.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool, which has improved its reputation and increased its usage and value across the entire wool chain. Every year The Campaign for Wool works on promotional initiatives that ensure that the profile of wool is uplifted, maintained and appreciated as the superior fibre for textiles and the consumer.
The launch of the Wool Collection Interiors sees a curated edit of over fifty wool interior pieces, including a selection of specially commissioned items. The WOOL COLLECTION showcases innovative and diverse designs highlighting the natural beauty and practical functionality of real wool.