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WELCOME TO THE CAMPAIGN FOR WOOL

The Campaign for Wool is a global promotion initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness about the natural, sustainable and many unique functional benefits provided by wool.

By encouraging mutually rewarding collaboration between an international community of wool growers, manufacturers, retailers, the international design community of both interiors and fashion, as well as embracing the commercial craft sector and artisan community; it is unique in the way it has united a diverse network to promote real wool.

The Campaign aims to further consumer understanding about the versatility of wool, and its broad range of uses,in fabric, furnishings, flooring and fashion as well as its valuable uses in the built environment.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool, which has improved its reputation and increased its usage and value across the entire wool chain.  Every year The Campaign for Wool works on promotional initiatives that ensure that the profile of wool is uplifted, maintained and appreciated as the superior fibre for textiles and the consumer.

News

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The International Surfaces Event Proves to be Strongest in Recent History

February 11, 2014 (Dallas, TX) – A renewed sense of energy and excitement was visible at The International Surface Event (TISE) 2014, held January 27-30 at Mandalay Bay Convention Center in Las Vegas.  Hanley Wood Exhibitions announced that attendance at

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Surfaces 2014 Las Vegas

CAMPAIGN FOR WOOL ANNOUNCES  GREEN SHEEP BRAND FOR USA NEW… WOOL BRANDING  A new brand for wool – the Green Sheep – will be launched at Surfaces 2014.  The brand has emerged from the internationally successful Campaign for Wool and

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Campaign for Wool Launch a promotion to celebrate wool for interiors – ONEWOOL

The Campaign for Wool have launched a special interiors promotion this month to encourage manufacturers, retailers, designers and consumers to nominate their OneWool product of choice to celebrate as part of the international campaign to promote real wool. The Campaign’s

Blog

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Wool Education Roadshow Starts in Texas

The Campaign for Wool begins a Wool Roadshow this week with the newly launched ‘Understanding Wool Fiber’ Course.  The course has been developed to further the knowledge within the design community about the many characteristics, attributes and assets of real

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Wool Education Roadshow Starts in Texas

The Campaign for Wool begins a Wool Roadshow this week with the newly launched ‘Understanding Wool Fiber’ Course.  The course has been developed to further the knowledge within the design community about the many characteristics, attributes and assets of real

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Dynamic New Look for Campaign for Wool at Surfaces 2014

A stunning designer booth has been created for the Campaign for Wool to celebrate the launch of its major wool promotional programme. Focusing on the new Green Sheep brand and the ONEWOOL platform – which encourages wool manufacturers and designers

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One Wool – Part 1

Join the Campaign for Wool in celebrating the beauty, practicality and endless versatility of real wool within interiors by participating in this new promotion. We want to build a virtual ONEWOOL gallery of the very best items in the wool

Events

Surfaces – Educational Day

27-01-2014

Surfaces

24-10-2014 - 30-10-2014

Vogue Knitting Live – Seattle

14-03-2014 - 16-03-2014