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The Campaign for Wool is a global promotion initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness about the natural, sustainable and many unique functional benefits provided by wool.

By encouraging mutually rewarding collaboration between an international community of wool growers, manufacturers, retailers, the international design community of both interiors and fashion, as well as embracing the commercial craft sector and artisan community; it is unique in the way it has united a diverse network to promote real wool.

The Campaign aims to further consumer understanding about the versatility of wool, and its broad range of uses,in fabric, furnishings, flooring and fashion as well as its valuable uses in the built environment.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool, which has improved its reputation and increased its usage and value across the entire wool chain.  Every year The Campaign for Wool works on promotional initiatives that ensure that the profile of wool is uplifted, maintained and appreciated as the superior fibre for textiles and the consumer.




On-line Promotion…The stylish ONEWOOL gallery has signed up some of the wool industry’s biggest names and brought them together in a virtual gallery providing a one-stop window for wool interiors  The aim is to have a central point that helps

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Surfaces 2015

The Green Sheep Promotes Real Wool as Stronger…Smarter…Safer ‘Stronger…Smarter…Safer’ is the central theme launched by The Campaign for Wool at Surfaces this year.  The Campaign for Wool’s popular Green Sheep promotion places the core benefits of real wool at the heart of


Campaign for Wool Interiors Collection Gallery

The launch of the Wool Collection Interiors sees a curated edit of over fifty wool interior pieces, including a selection of specially commissioned items. The WOOL COLLECTION showcases innovative and diverse designs highlighting the natural beauty and practical functionality of real wool.



Q&A with Edward Fields at Tai Ping Carpets

The Campaign for Wool spoke to the design team behind Edward Field’s at Tai Ping’s carpets to discuss the carpet manufactures love of wool and the work they provided for this year’s Wool Week Collection: Interiors. Please tell us a

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Silver Creek showcasing at Surfaces 2015

The latest One Wool nomination from Silver Creek showcasing at Surfaces 2015. For more information:


NeoCon Chicago, 2015

15th of June 2015 - 17th of June 2015