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WELCOME TO THE CAMPAIGN FOR WOOL

The Campaign for Wool is a global promotion initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness about the natural, sustainable and many unique functional benefits provided by wool.

By encouraging mutually rewarding collaboration between an international community of wool growers, manufacturers, retailers, the international design community of both interiors and fashion, as well as embracing the commercial craft sector and artisan community; it is unique in the way it has united a diverse network to promote real wool.

The Campaign aims to further consumer understanding about the versatility of wool, and its broad range of uses,in fabric, furnishings, flooring and fashion as well as its valuable uses in the built environment.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool, which has improved its reputation and increased its usage and value across the entire wool chain.  Every year The Campaign for Wool works on promotional initiatives that ensure that the profile of wool is uplifted, maintained and appreciated as the superior fibre for textiles and the consumer.

News

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New Video – HRH The Prince of Wales hosts Campaign for Wool’s 5th Anniversary

https://www.youtube.com/watch?v=OE_HSt4r1pY To commemorate the 5th anniversary of the Campaign for Wool, the campaign’s Patron His Royal Highness The Prince of Wales hosted a major celebration of wool at Clarence House. Attended by a host of key guests representing brands and

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Prince Charles poses with Tai-Ping carpet at Clarence House event

On Thursday 12th June 2014 the Campaign for Wool marked their 5th anniversary with a commemorative event to mark the occasion. To celebrate, HRH The Prince of Wales hosted a celebration at his London home, the Clarence House, where he demonstrated the

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HRH THE PRINCE OF WALES AT CLARENCE HOUSE

“I sometimes think that too many people have forgotten – or perhaps they never even realised in the first place – that not only is wool one of the most resilient, ecological and sustainable natural fibres in the world, it

Blog

One Wool USA.001

One Wool – Part 1

Join the Campaign for Wool in celebrating the beauty, practicality and endless versatility of real wool within interiors by participating in this new promotion. We want to build a virtual ONEWOOL gallery of the very best items in the wool

One Wool USA.001

One Wool – Part 1

Join the Campaign for Wool in celebrating the beauty, practicality and endless versatility of real wool within interiors by participating in this new promotion. We want to build a virtual ONEWOOL gallery of the very best items in the wool

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The Campaign for Wool’s 5th Anniversary with Reception at Clarence House

On Thursday 12th June 2014, the Campaign for Wool marked its 5th anniversary with a major celebration of wool at Clarence House, the London home of the campaign’s Patron His Royal Highness The Prince of Wales. The Campaign for Wool

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Wool Education Roadshow Starts in Texas

The Campaign for Wool begins a Wool Roadshow this week with the newly launched ‘Understanding Wool Fiber’ Course.  The course has been developed to further the knowledge within the design community about the many characteristics, attributes and assets of real

Events

Neocon 2014

09-06-2014 - 11-06-2014